Retail

Personalized Recommendation Engine

85% Accuracy Rate across a 6 months delivery with 10 engineers.

6 Months10 Engineers2023
85% Accuracy Rate

Cart Abandonment

38%

68%42%

Recommendation Accuracy

+40pp

45%85%

Avg Order Value

32%

78$103$

Monthly Revenue

35%

12$M16.2$M

The Challenge

The e-commerce platform had strong traffic but weak personalization. Product recommendations felt too generic, customers struggled to discover relevant items, and cart abandonment remained stubbornly high.

Our Solution

We built a recommendation engine that combined behavioral signals, product similarity models, and faster response times so shoppers saw suggestions that better matched their context and intent.

Business Impact

The new recommendation flow improved relevance, reduced abandonment, increased average order value, and created a measurable lift in revenue within the first few months of rollout.

Performance Timeline

BeforeAfter

Our Process

1User Behavior Audit
2Data Modeling
3Algorithm Dev
4A/B Testing
5Personalization Engine
6Live Deployment

Delivery Snapshot

Accuracy
85%
Revenue
78%
Retention
82%

Tech Stack

GCP BigQueryTensorFlowReactFastAPIRedisKafkaCloud Run

Technologies

Generative AIReactGCPBigQueryTensorFlow

Project Details

ClientLeading E-Commerce Platform
IndustryRetail
Duration6 Months
Team Size10 Engineers
Year2023

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